Hi, we are Matcha & Friends

Matcha & Friends was born out of a long-standing friendship, a shared enthusiasm for matcha and a desire for a more conscious lifestyle.

In July 2022, the decision was made to build our own brand – driven by a clear commitment to quality, integrity and attitude.

What has guided us ever since is a clear vision and a mission that give direction to our work and shape how we develop Matcha & Friends step by step.

Our vision

Our vision is to establish Matcha & Friends as Europe's leading matcha and lifestyle brand. Not just as a brand, but as a movement for conscious living and new rituals in everyday life.

Our mission

Our mission is to make awareness of body, mind, and soul tangible. Through carefully selected products, inspiring experiences, and partnerships based on shared values : quality, a clear identity, and a commitment to sustainability, substance, and style.

MORENA [CEO]

Verantwortlich für die strategische Entwicklung von Matcha and Friends mit dem Ziel, Sinn und wirtschaftliche Klarheit zu verbinden. Der Aufbau eines Unternehmens, das bewusst handelt und konsequent wächst, getragen von Haltung und Werten.

"I see my role as that of a shaper of direction and culture. I am creating a company in which people can take responsibility, make decisions and achieve impact together."

I run Matcha and Friends as a company that is not dependent on me, but is supported by strong structures, clear values, and trusting partnerships. My goal is to develop a scalable, future-proof system from a strong idea.

My motivation is to establish Matcha and Friends as a relevant movement for conscious lifestyle in Europe with products and experiences that have substance and are economically viable.

I am convinced that entrepreneurship is one of the most genuine forms of personal development. As CEO, I take responsibility for enabling this development not only in myself, but throughout the entire company, through leadership that challenges, supports, and provides guidance.

Tina [Head of Community, CRM & B2B Gastro Growth]

Responsible for the community, customer relations, and expansion in the B2B sector. The focus is on ensuring that people not only get to know the brand but also feel a long-term connection to it, both online and offline.

"I work extensively with restaurants and partners, developing behind-the-scenes processes and ensuring that the Matcha and Friends experience remains consistent. My own passion for matcha guides me in this."

Yoga, mindfulness, and personal growth are integral parts of my daily life. Nature, sunshine, and living in the moment are closely linked to what Matcha and Friends stands for: health, clarity, and joy of life.

My goal is to create a space where people feel comfortable and want to be a part of it. Matcha and Friends should be a place that connects people and provides inspiration for a more conscious everyday life.

Together, we are developing Matcha and Friends step by step, focusing on quality, genuine encounters, and long-term relationships. We are united by the conviction that products can be more than just consumption.